Drivers start a journey to own their vehicle.
Riders get to their destination in premium comfort.
We're pre-launch. No app, no fleet on the road yet. What exists is a defined model, a first city, and a register of the people who want in first.
Building now · First city AbujaA driver who rents pays every week for as long as he works. He carries the bad week, the slow month and the blame for a scratch. After three years of that, he owns exactly what he started with.
The vehicle is the only asset in the arrangement, and it belongs to someone else. That's why a driver switches platforms for a slightly better rate, treats the car as somebody else's problem, and leaves the trade the moment a steadier job appears.
Change who owns the vehicle at the end and every one of those behaviours changes with it. That's the whole idea. Everything else on this page exists to make it work commercially.
Financing is the product. Rides and premium travel are how the vehicle earns enough to pay for itself. Neither side works without the other.
Payment towards the vehicle, not for it.
A fixed term, a weekly figure drawn from what the driver earns, and a balance that reduces instead of resetting. Rates and terms are being set with our finance partners and will be published here in full before anyone signs.
The fare is agreed before you get in.
Riders see the price at booking and pay it. No negotiation at the destination, no surprise at the end of the trip. Every driver and vehicle is one we verified ourselves, because we financed it.
For the trips that matter.
Airport runs, client meetings, late nights. A higher class of vehicle and a vetted driver, booked the same way as everything else, at a price you see before you confirm.
Most companies at this stage present themselves as further along than they are. Here's the real position, updated as it changes.
Start Mobility Limited registered with the CAC, named and branded. The commercial model is defined and documented.
Securing the first fleet and the finance partner behind it. Everything else follows this.
A limited Abuja fleet, drivers selected from this register, terms published in full beforehand.
Rider app, then Lagos. Public launch once Abuja runs without us watching it.
Vehicle financing in this market has a reputation, and it was earned. These are the standards we're holding ourselves to from the start.
The full repayment schedule, the term length, what happens if a week is missed and the transfer conditions, published here and handed over before signature. No verbal arrangements.
Servicing, insurance and tracking sit with StartMo for the length of the term. A driver's mechanical failure shouldn't become his financial failure.
We're not collecting deposits, registration fees or applications from anyone. If someone asks you for payment in our name, it isn't us, and we'd like to hear about it.
Tell us what you drive now and what it costs you each week. That's what we're using to set terms that work in practice rather than on paper, and the first intake comes from this register.
Register RidersNothing to use yet. Leave your details and you'll get the app before it's public, plus first notice when we open in your city.
Register BusinessesIf your team takes taxis to meetings and the airport, we'd like the conversation early. What you pay now and what frustrates you about it shapes what we build.
RegisterTwo minutes now. We'll contact you when there's something real to report, and not before.
Prefer to write? hello@startmo.ngStartMo is a trading name of Start Mobility Limited, registered in Nigeria. Our services are not live yet. Nothing on this page is an offer of credit, finance or employment, and registering places you under no obligation.
